As Managing Director of Agency Development for Google, Torrence Boone promotes client goals through thoughtful strategies that enhance their brands. He graduated from Stanford University, where he earned a Bachelor of Arts in Economics. In addition, Torrence Boone completed a Master of Business Administration at Harvard Business School.
Companies today realize the best value for their advertising dollars if they employ an integrated approach in their campaigns. Most consumers make purchase decisions based on inputs from numerous sources, including publications, the Internet, and television. While the Super Bowl continues to make an excellent case for television advertisements during major events, many agencies understand that technologies like digital video recording make it harder to capture audiences during commercial breaks in daily programming. Nonetheless, integrated campaigns that secure a potential customer’s interest can be effective in driving brand engagement. By bringing together paid, owned and earned media channels, advertisers can cultivate a dynamic exchange with their customers and amplify their overall marketing investment. Each touch-point becomes a chance to increase sales and spread positive information about the brand via word-of-mouth and social media.
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