Torrence Boone earned his master of business administration from Harvard Business School. He has spent time in executive and leadership positions with several companies, including time as senior manager with Bain & Company. In this role, Torrence Boone provided advice on mergers and acquisitions, new product development, innovative business strategies, and more. Since 2010, he has served as the managing director of agency development at Google, which announced Google Glass in early 2013.
Google Glass is a revolutionary device that will allows users to wear their computers as part of a head mounted display unit that will project images directly onto a physical screen. While Google has not yet formally announced any retail partnerships for Google Glass, customers may be hesitant to purchase a pair of $1,500 glasses without having them perfectly fitted beforehand. The much-anticipated Google Glass technology may be coming to retail stores sooner than expected. Best Buy and Google have discussed a deal that may bring the product to stores as early as 2014. While Best Buy may not be able to sell the item directly, large portions of the store will be dedicated to promoting, testing, and taking customer orders. Best Buy has neither confirmed nor denied the partnership at this point.
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As Managing Director of Agency Development for Google, Torrence Boone promotes client goals through thoughtful strategies that enhance their brands. He graduated from Stanford University, where he earned a Bachelor of Arts in Economics. In addition, Torrence Boone completed a Master of Business Administration at Harvard Business School.
Companies today realize the best value for their advertising dollars if they employ an integrated approach in their campaigns. Most consumers make purchase decisions based on inputs from numerous sources, including publications, the Internet, and television. While the Super Bowl continues to make an excellent case for television advertisements during major events, many agencies understand that technologies like digital video recording make it harder to capture audiences during commercial breaks in daily programming. Nonetheless, integrated campaigns that secure a potential customer’s interest can be effective in driving brand engagement. By bringing together paid, owned and earned media channels, advertisers can cultivate a dynamic exchange with their customers and amplify their overall marketing investment. Each touch-point becomes a chance to increase sales and spread positive information about the brand via word-of-mouth and social media. |
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